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Sunday, March 13 • 5:00pm - 6:00pm
Agvocacy 2.0: Adding a Human Voice to the Farm

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You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships. It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything. The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices. Complete program details can be found at www.agchat.org.

avatar for Chris Chinn

Chris Chinn

Board MemberAgChat FoundationChris Chinn resides on her family’s hog farm near Clarence, Missouri with her husband Kevin, and their two children, Rachelle and Conner. Chris manages the production and financial records for the family’s 1,500 sow farrow-to-finish hog operation... Read More →
avatar for Jeff Fowle

Jeff Fowle

PresAgChat FoundationJeff Fowle is a third generation family farmer and rancher from Etna, California. He and his wife Erin and son Kyle raise registered Angus cattle, Percheron draft horses, warmbloods, alfalfa and alfalfa-grass hay and grain as a rotation. Jeff attended college... Read More →
avatar for Zach Hunnicutt

Zach Hunnicutt

Advisory CommitteeAgChat FoundationZach is a fifth-generation farmer from Nebraska who raises corn, popcorn, and soybeans with his dad and brother, and he and his wife Anna have two kids. He is a techie farmer who uses social media to share life on the farm with the world, as well... Read More →
avatar for Marla Schulman

Marla Schulman

CEO/FounderDvin/IdeasMarla is an award-winning writer/producer/director who has worked in all genres of television production, daily talk shows, reality entertainment, traditional news, as well as creative advertising, marketing and promotion for all four major television networks... Read More →
avatar for Emily Zweber

Emily Zweber

AgChat Foundation Zweber FarmsEmily is a farm mom, raising two young boys while providing a customer face for Zweber Farms. She balances a number of responsibilities during the day: caring for youngstock, doing customer outreach locally and engaging with others through the various... Read More →

Sunday March 13, 2011 5:00pm - 6:00pm CDT
Austin Convention Center, Room 6AB

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