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Sunday, March 13 • 11:30am - 12:30pm
The Creative Process Illustrated: How Advertising's Big Ideas are Born

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So how does your creative process look? We asked dozens of writers and art directors to visualize how their personal process shows their thinking. The answers come in a series of artful and compelling process pieces that give insight into how creativity actually grows. Our book (August 2010) lays out 30+ of these along with creative theory that's accessible and usable. Authors Glenn Griffin and Deborah Morrison explain the project and give insights into understanding how you create.


Glenn Griffin

Asst Professor of AdvertisingPureProcess.comGlenn Griffin teaches courses in creativity and portfolio development in Dallas, Texas. His research on creativity, education and social responsibility has appeared in a variety of scholarly journals, including the Journal of Advertising... Read More →
avatar for Deborah Morrison

Deborah Morrison

Professor + Champion of CreativityUniversity of Oregon@debkmorrison Here to share with 13 other University of Oregon students and faculty. We're on a mission to make some Holy Shit! moments happen with what we bring and what we learn. Our Creative Strategist model makes this the perfect... Read More →

Sunday March 13, 2011 11:30am - 12:30pm CDT
Austin Convention Center, Ballroom G

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