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SCHED* SXSW 2011 has ended
Monday, March 14 • 12:00pm - 1:00pm
How Small Screens are Making iTV Big

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Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching. Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.
http://schedule.sxsw.com/events/event_IAP6498

Speaker
avatar for Colombene Jenner

Colombene Jenner

Sr User Experience DesignerPossible WorldwideColombene Jenner is a senior user experience designer at Possible Worldwide (formerly Schematic) in Los Angeles. She has designed iTV interfaces for clients such as Cablevision, Motorola, and Vongo/Starz and has worked with Microsoft designing... Read More →


Monday March 14, 2011 12:00pm - 1:00pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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