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Saturday, March 12 • 11:45am - 12:45pm
Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience

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Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
http://schedule.sxsw.com/events/event_IAP7039

Speaker
avatar for Laura Godfrey

Laura Godfrey

MgrGobiernoUSA.gov/GSALaura Godfrey Manager, GobiernoUSA.gov Office of Citizen Services and Innovative Technologies U.S. General Services Administration Laura Godfrey joined GSA in June 2005 as a bilingual content manager for GobiernoUSA.gov, the Spanish counterpart of USA.gov, within... Read More →



Saturday March 12, 2011 11:45am - 12:45pm CST
Austin Convention Center, Ballroom E

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