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Sunday, March 13 • 3:45pm - 4:45pm
Fueling Fun: Customer Loyalty Through Location-Based Marketing

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With the growing popularity of location-based services, many retailers are unsure how to implement location in a meaningful way. Some restaurants and bars have found success in specials for check-ins with discounts and free offers, but many retail stores are still struggling to figure out how location can play an integral role in their marketing and loyalty programs. In this panel, you will hear success stories from Murphy USA Gas Stations on their use of location to increase customer engagement, loyalty, and online buzz. Which special offers work, and how can you implement them in ways that actually work at the register? How are location-based services like Whrrl adapting to provide great offers to users and value to retailers? And how can retailers profit off of "check-ins" at their locations through vendors and suppliers paying to market at their locations?

avatar for Casey Petersen

Casey Petersen

Sr Internet Business MgrMurphy Oil USACasey Petersen leads the online and mobile initiatives for Murphy USA, the retail fuel arm of Murphy Oil Corporation. Casey has exponentially grown Murphy USA's internet presence and online community over the last year, and sought out a partnership... Read More →

Sunday March 13, 2011 3:45pm - 4:45pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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