SCHED* SXSW 2011 has ended
Back To Schedule
Monday, March 14 • 9:30am - 10:30am
Tweeting On Weekends: Are We Becoming Socially Anti-Social?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.

avatar for Rohit Bhargava

Rohit Bhargava

EVP StrategyOgilvyRohit Bhargava is a marketing expert focused on how to bring more humanity back to business. He is a founding member of the world's largest team of social media strategists at Ogilvy and the best selling author of Personality Not Included, a guide to building a brand... Read More →
avatar for Mark DiMassimo

Mark DiMassimo

CEODigo BrandsMark DiMassimo is CEO and Chief Creative Officer of DIGO Brands, a brand driven growth network he founded in 1996. DIGO Brands is, in effect, a total growth department, allowing CEOs and other top-level managers at ambitious mid-sized organizations to pull all the levers... Read More →
avatar for John Jantsch

John Jantsch

Duct Tape MarketingJohn Jantsch is a marketing consultant and author of Duct Tape Marketing and The Referral Engine.

Robin Raskin


Monday March 14, 2011 9:30am - 10:30am CDT
Hilton, Salon H

Attendees (0)