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Monday, March 14 • 9:30am - 10:30am
How to Personalize Without Being Creepy

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After seeing the backlash over Instant Personalization from Facebook, many people have been nervous to approach the subject. But invariably, as we move forward into an increasingly data-driven society, personalization will need to become a larger and larger part of how we communicate with customers, site visitors, and consumers of online content. So the question is, how do you personalize content without making people feel violated and uncomfortable? Is it just a question of people’s preferences changing over time as they "come around" to the idea of personalization, or is it an implementation question? What's the degree of personalization that is acceptable to most consumers? This panel will look at how to preserve users’ trust while personalizing content to them. It will also discuss some acceptable practices for personalizing content to individual users' data, and shifts in the societal acceptability of content personalization over time & by demographic.

avatar for Mat Harris

Mat Harris

Prod MgrSproutMat Harris is the product manager for Sprout - the leading platform for creating mobile HTML5 rich media advertising. Sprout is headquartered in San Francisco, CA and was recently acquired by InMobi - the world's largest independent mobile ad network.
avatar for Jennifer King

Jennifer King

PhD CandidateUniversity of California at BerkeleyJennifer King is a social technologist who draws upon her training in the social sciences and human-computer interaction to investigate the issues that arise when technology and society collide. Most recently as a researcher at the... Read More →
avatar for Hugo Liu

Hugo Liu

Chief ScientistHunchHugo Liu is the Chief Scientist of Hunch - an internet personalization engine. Hugo is also a taste researcher at MIT, where he has taught courses in Philosophy and Artificial Intelligence. Previously he has worked in trend predictives, computational food, and... Read More →
avatar for Vijay Ravindran

Vijay Ravindran

Vijay Ravindran joined The Washington Post Company as senior vice president and chief digital officer in February 2009. In his role, Ravindran focuses on digital news product development. Ravindran founded and leads WaPo Labs, which develops experimental news products, including the... Read More →
avatar for Noah Weiss

Noah Weiss

Prod MgrFoursquareNoah is a Product Manager at Foursquare. Before joining foursquare, Noah spent two and a half years at Google working in search and display ads. Previously, he worked at Fog Creek Software, Cooliris, and Acumen Fund. Noah holds a bachelor's degree in Science, Technology... Read More →

Monday March 14, 2011 9:30am - 10:30am CDT
Austin Convention Center, Ballroom B

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