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Saturday, March 12 • 11:00am - 12:00pm
"It's Nature's Way": Innovative Tech Design Through Biomimicry

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A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.
http://schedule.sxsw.com/events/event_IAP6925

Speaker
avatar for Chris Allen

Chris Allen

CEOThe Biomimcry GroupChris serves on the management team for the expanded operations of the Biomimicry Guild and Institute. He is among the fifteen graduates of the first cohort of the Biomimicry Institute's two-year professional program. Trained in International Business at the... Read More →
avatar for Michael Dungan

Michael Dungan

Pres/CEOBeeDanceMichael Dungan’s work is dedicated to discovering new abundance in our community by reclassifying waste as an asset. Through his consultancy APISync, the community project ZeroLandfill, and the online marketplace BeeDance, Michael is disrupting the status quo and... Read More →
avatar for Holly Harlan

Holly Harlan

FounderE4SHolly Harlan, an entrepreneur, engineer, and economic and business development specialist for 30 years, works with entrepreneurial leaders from business, government and non-profit organizations to implement sustainable business strategies that drive new opportunities and... Read More →
avatar for Kathy Zarsky

Kathy Zarsky

HolosKathy is the Founder of HOLOS, a sustainability consultancy whose core tenet is systems thinking and collective intelligence. Her experience in the commercial building sector covers multiple LEED ratings, project scales and advisory roles- which has led her to develop a suite... Read More →


Saturday March 12, 2011 11:00am - 12:00pm CST
Austin Convention Center, Ballroom A

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