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Saturday, March 12 • 9:30am - 10:30am
It's Not Tv, It's Social Tv

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How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.
http://schedule.sxsw.com/events/event_IAP7799
Speaker
avatar for Fred Graver

Fred Graver

Sr VPThe Travel ChannelFred Graver Senior Vice President, Programming & Development Travel Channel ________________________________________________________________   As the SVP, Programming & Development of Travel Channel, Fred Graver is responsible for formulating an aggressive... Read More →
avatar for Lila King

Lila King

Participation DirectorCNN.comLila King is participation director for CNN.com. She leads the site’s audience-participation efforts, including overseeing CNN iReport. Since coming to CNN.com in 2001, King has reported and produced several multimedia stories on a wide range of topics... Read More →
avatar for Gavin Purcell

Gavin Purcell

Supervising ProducerLate Night with Jimmy FallonGavin Purcell is the Supervising Producer of NBC's "Late Night with Jimmy Fallon". In addition to his on-air writing/producing duties, he oversees all of the show's web/interactive programming. Late Night has won two consecutive Emmys... Read More →
avatar for Timothy Shey

Timothy Shey

Pres/Co-FounderNext New NetworksTim Shey is Next New Networks' President and Co-Founder, and has led the company's creative and platform strategy from its beginnings in late 2006. As Next New Networks' first head of programming and creative development, he assembled the most diverse... Read More →
avatar for Chloe Sladden

Chloe Sladden

VP, MediaTwitterChloe Sladden, VP of Media at Twitter, leads a team that imagines and implements new approaches to content creation and audience engagement via Twitter. Her team develops partnerships with media, news and entertainment organizations, as well as athletes, actors, musicians... Read More →

Saturday March 12, 2011 9:30am - 10:30am CST
Hyatt, Hill Country AB
  Panel, Interactive

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