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Saturday, March 12 • 5:00pm - 6:00pm
Lurkers: Your Most Important Community Members

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Your lurkers are a vital and necessary part of your community and they often make up a majority of your membership but are dismissed as valueless members of the community. Treating your lurkers as if they have no value could be a fatal mistake in managing your community. Many community managers discount the value of lurkers when in fact, they are usually the cornerstone of your community. The panelists will help you understand the measurements you need to use to both understand the value of your community lurkers and how to translate that value back to the business. We will also share ideas on how to keep lurkers engaged and coming back to the community and how they can turn from lurkers into contributors. In this panel, you will learn why your community lurkers are valuable and how to measure their value by understanding how they are contributing to your community, what they are learning from your community, and how they are providing value back to the business. This will be a moderator-lead discussion with plenty of time for Q&A. Learn from a panel with a combined 32 years of community building and management experience.

avatar for Mike Pascucci

Mike Pascucci

Social StrategistEktronMike Pascucci has been managing, developing and enhancing online communities since 1998. Mike managed eBay’s online community for 5 years, including developing and enhancing the features and functionality that eBay’s members had at their disposal (Blogs... Read More →
avatar for Jim Storer

Jim Storer

Co-FounderThe Community RoundtableJim (@jimstorer) is a Co-Founder and Principal at The Community Roundtable. He is an experienced community builder and social media strategist. Over the last ten years he’s built and managed communities and consulted with both start-ups and large... Read More →
avatar for Heather Strout

Heather Strout

Dir, Community SvcsFarland GroupHeather Strout (@HeatherJStrout), Director, Community Services, Farland Group, has more than 15 years of experience helping companies create better connections with their customers, partners, suppliers, employees, and other stakeholders. Heather’s... Read More →
avatar for Mark Wallace

Mark Wallace

Actual JournalistShut Up & Sit DownMark Wallace is an Actual Journalist who writes on occasion for the best board gaming site in the business, Shut Up & Sit Down. His work has appeared in The New York Times, Wired, Salon, GQ, The Escapist, and many other publications, where he writes... Read More →

Saturday March 12, 2011 5:00pm - 6:00pm CST
Hyatt, TX Ballroom 1

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