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Monday, March 14 • 5:00pm - 6:00pm
Urgent Genius: Creating Topical Social Ideas At Speed

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Watch the news. Get an idea. Stay up all night. Write. Design. Code. Seed it on one website. Get 25 million hits in 3 days. This is the new breed of hybrid creative. They're dangerous. They join start-ups. They revolutionize design and ad agencies. They're turning creative departments into newsrooms. This is a proactive place where what's topical is king, so the content must be created quickly. This is the only way it will have an immediate impact across all social channels. This means hours. Not days and weeks. These hybrid types have a motto: Do it now. Ask forgiveness later. It's easier than getting permission.

avatar for Jon Burkhart

Jon Burkhart

Head of Social ContentReal-Time Content LabsJon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames... Read More →
avatar for Grant Hunter

Grant Hunter

Regional Creative Dir APACIris WorldwideGrant is the Regional Creative Director at iris Worldwide. Based in Singapore he is responsible for iris' creative output across the APAC region (India, Singapore, Indonesia, China and Australia). He co-founded urgentgenius.com with Jon Burkhart... Read More →

Monday March 14, 2011 5:00pm - 6:00pm CDT
Hyatt, TX Ballroom 1

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