SCHED* SXSW 2011 has ended
Back To Schedule
Wednesday, March 16 • 5:00pm - 6:00pm
Brands as the New Labels

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Holiday Inn, Coke, Pepsi, Mountain Dew, and Red Bull have all released music. Bands get great exposure from a brand. Learn about brand strategy, how to structure a joint venture; the promotion and distribution of original music. Find motivation for trying out alternative methods of selling music and yourself as a brand.

avatar for Mike Boris

Mike Boris

Groove GuildMike Boris has worked on over 6,000 Commercials. He a partner at Groove Guild, an independent creative music department for Agencies and Brands. Their clients include; Jonannes Leonardo, Draft FCB, Boomagers, Band Union, Red Fuse, Havas, Kohl's, and Digitas.

Carianne Brown

Songs Music PublishingCARIANNE BROWN joined Songs Music Publishing in June 2006 where she is Head of Creative Licensing. She has extensive experience finding placements for songs in films, television shows, commercials, video games, and trailers. Previously, Carianne was Director... Read More →

Kerri Cockrill

Dir, Brand EntBlackBerry

Jennifer Frommer

SVP of Global Brand PartnershipsInterscope Records

Umut Ozaydinli

Chief of PossibilitiesDeviant VenturesAs global music marketing manager of the Coca-Cola Company, UMUT OZAYDINLI is leading music partnerships, driving music marketing strategies and executing international music marketing programs as a member of the Worldwide Sports and Entertainment... Read More →

Jeff Tammes

EVP, Creative & StrategyCornerstone

Wednesday March 16, 2011 5:00pm - 6:00pm CDT
Austin Convention Center, Room 11AB

Attendees (0)