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Saturday, March 12 • 5:00pm - 6:00pm
The Secret Lives of Content Sites

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Online editorial is yet to be fully recognized in the process of creating purchasing intent. With many thousand sites now utilizing Skimlinks' monetization technology, we have been able to collate a wealth of data on the performance of different types of online content publishers, and prove the value they add in the buying process. This presentation will offer new, page-level data showing just how publishers are driving highly qualified traffic, with the added benefits of terrific brand exposure, and even that longed-for SEO boost. With case-study based tips for publishers on how they can optimize their own content, and advice for advertisers on harnessing the power of editorial; this session would prove valuable for a wide audience at SXSW.

avatar for Alicia Navarro

Alicia Navarro

avatar for Joe Stepniewski

Joe Stepniewski

Co-FounderSkimlinksJoe Stepniewski is the co-founder of Skimlinks.com, a leading content monetization solution for online publishers. Multi-award winning Skimlinks helps thousands of publishers earn an easy incremental revenue stream from affiliate marketing. Skimlinks works by aggregating... Read More →

Saturday March 12, 2011 5:00pm - 6:00pm CST
Sheraton, Creekside

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