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Saturday, March 12 • 9:30am - 10:30am
How Many Rungs?: Social Change & the Engagement Ladder

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When it comes to giving, slacktivism versus “real” engagement is a false dichotomy. Critics need to get used to the idea that we live in a time of innovative new ways for people to get involved – including things that might not have qualified as “volunteering” or “donating” once upon a time. In volunteering, particularly, there are still many questions about how these new forms of online helping actually relate to traditional engagement. Does the ladder of engagement, which seeks to move folks in an orderly fashion from bystanders to committed movement leaders, still make sense in a crowd-sourced, free-agent, sharing-enabled, microvolunteering world? Not only are the rungs becoming blurry, it may be that “ladder” is the wrong metaphor completely. Panel moderator Robert Rosenthal from the popular volunteer network VolunteerMatch (www.volunteermatch.org) will discuss these ideas with four technologists who are also creating innovative tools to engage audiences in social good. How can their tools live beside other innovative, non-technical forms of volunteering -- such as pro bono and skilled models? What are the right business models for social enterprises that are involved in these technologies? Most importantly, how can SXSW audience members make sense of these emerging technologies so their own online social change campaigns can be as engaging as possible?
http://schedule.sxsw.com/events/event_IAP7201

Speaker
avatar for Laura Cochran

Laura Cochran

Product ManagerGannettLaura Cochran is a content maven, capitalizing on emerging technologies and audiences, as well as, the new wave of entrepreneurial journalism. In her current role at Gannett, she uses audience-centric methods, such as human-centered design, to conceive and develop... Read More →
avatar for Jacob Colker

Jacob Colker

CEOSparked.com (The Extraordinaries)Jacob Colker is a recognized leader in political activism and issue advocacy, and a leading voice in the use of technology for community engagement. Jacob has managed political campaigns in California, Illinois, and Maryland, and he was one of the... Read More →
avatar for Tom Dawkins

Tom Dawkins

Co-FounderStartSomeGood.comFor over 15 years Tom Dawkins has been exploring how technology and culture can be harnessed as tools to create a more democratic and participatory society. In 2000, while studying at UNSW, Tom founded Vibewire Youth Media and in 2002 launched the houth... Read More →
avatar for Patty Huber

Patty Huber

Dir of G-TeamGroupon IncPatty Huber, Manager of G-Team, leads the philanthropic arm at Groupon. Harnessing the collective action platform, Patty developed the G-Team initiative to turn deal seekers into do-gooders by tapping into the collective power of the group to respond to local... Read More →
avatar for Robert Rosenthal

Robert Rosenthal

Dir, CommunicationsVolunteerMatch.orgRobert strengthens communities by directing outreach and editorial activities for the Web's most popular volunteer network. As communications lead, he is responsible for the membership communications, public relations, social networking campaigns... Read More →
avatar for Robert J Rosenthal

Robert J Rosenthal

Director of CommunicationsVolunteerMatch.orgRobert strengthens communities by directing outreach and editorial activities for the Web's most popular volunteer network. As communications lead, he is responsible for the membership communications, public relations, social networking... Read More →
avatar for George Weiner

George Weiner

CTOdosomething.orgAs DoSomething.org’s CTO, George manages all online and mobile communication systems for DoSomething.org. Under his leadership, the organization has become an innovator in social media, mobile technologies and cause. During his 4.5 years at DoSomething.org, he... Read More →
avatar for Robert Wolfe

Robert Wolfe

Co-FounderCrowdriseRobert founded Moosejaw, the successful multi-channel retailer that combined humor, crowdsourcing, social commerce and creative marketing to create an intensely loyal customer base. As CEO and COO of Moosejaw they were recognized by Ad Age in 2008 on its list of... Read More →


Saturday March 12, 2011 9:30am - 10:30am CST
Austin Convention Center, Room 6AB

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