SCHED* SXSW 2011 has ended
Friday, March 11 • 5:00pm - 6:00pm
Not My Job: The Ultimate Content Strategy Smackdown

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OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who? Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.


Rahel Bailie

Content StrategistIntentional Design Inc
avatar for Nathan Curtis

Nathan Curtis

PrincipalEightShapes LLCNathan Curtis is a founder and principal at EightShapes, LLC, a user experience consulting firm based in Washington, DC. Nathan has been practicing varied disciplines within user experience design since 1996, and areas of interest include information architecture... Read More →
avatar for Kristina Halvorson

Kristina Halvorson

CEOBrain Traffic
avatar for Lisa Welchman

Lisa Welchman

Web TherapistWelchmanPierpointLisa Welchman is a thought leader in corporate Web strategy and governance. She acts as a Web therapist, helping executives and senior Web strategists struggling with the changes the Internet has wrought and counseling them on how to overcome the organizational... Read More →

Friday March 11, 2011 5:00pm - 6:00pm
Sheraton, Creekside 701 East 11th St

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