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SCHED* SXSW 2011 has ended
Saturday, March 19 • 12:45pm - 1:45pm
Cheno Lyfe

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In an urban market where a criminal rap sheet, drug use and street life is used as a form of creditability, and in many cases, a route to fame and money, Cheno Lyfe (Christ Hearted Evangelist Now Offering Lyfe) is changing the standard and in the process affecting a generation. Born Rameses Echevarria, CL spent most of his life incarcerated. It was there, behind those metal bars that his musical passion, talent and most importantly God, became his way out. Now more than 5 years later, Cheno Lyfe is one of the industry’s most versatile artists, with his unique Miami Style and Down South Crunk. This is evident in his first album. In a city known for marquee names such as DJ Khaled, Rick Ross, Trick Daddy, a man stands completely against the grain...Cheno Lyfe. Winner of the 2008 MIM (Miami Music Conference) embarks on his debut studio album entitled “HOME”. From the first record, a glimpse into CL’s heart is quickly seen as he intros the album with the burden that encompasses the project...his HOME! The hit singles “HOME” & “Won’t Stop” have already encouraged many as countless testimonies have come forth. Listeners are left with a powerful message embedded in the hearts. CL’s unique Miami style and down south crunk make HOME an instant “none skip”. With ground breaking productions by G Roc of The Beat Mekanicz, G Styles, Juice 2020, to name a few. Varying from club bangers to crunk, east coast to even a slow rock worship record, the album has a sure commercial appeal for all. Collaborations include the Dove Award winning Pablo from Group One Crew, KDrama, DMaub, Rhema Soul, Gnotes, and more. With over 1000 pre orders already, HOME is a breath of fresh air in the industry! “Cheno Lyfe has given us an album that perfectly balances style and Christian substance. Coming on the heels of several notably successful CHH releases, from rappers including Lecrae, Da' T.R.U.T.H. and Thi'sl, “Home” should be on the short list of recent efforts that have the power to expand the reach of the genre—and reach thirsty souls—with God's blessing.”- Danielle Campbell-Angah /DaSouth.com
http://schedule.sxsw.com/events/event_MS13384

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Cheno Lyfe

In an urban market where a criminal rap sheet, drug use and street life is used as a form of creditability, and in many cases, a route to fame and money, Cheno Lyfe (Christ Hearted Evangelist Now Offering Lyfe) is changing the standard and in the process affecting a generation. Born... Read More →



Saturday March 19, 2011 12:45pm - 1:45pm
Carver Museum Boyd Vance Theater 1165 Angelina St