SCHED* SXSW 2011 has ended
Back To Schedule
Thursday, March 17 • 2:00pm - 3:00pm
Insider Tips for Maximizing Licensing Income & Opportunities

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

A hypothetical negotiation covering the licensing of two different songs (one recorded by a major label artist and one by an independent artist) for use in a major studio film, accompanying TV ads, branded toys/games, soundtrack, promotional uses, industrial uses, lyric changes and original artists re-recording the new licensed version. Learn the right questions to ask and what realistically can be achieved in non-record licensing. Discover the intricacies of negotiating a licensing deal with multiple players and benefit in observing the perspective of licensees in these deals.

avatar for Paul Adams

Paul Adams

OwnerWe Know BETTER RecordsA career that has seen Paul move from Manchester to London to New York and work with artists as diverse as Tool to Justin Timberlake and Radiohead to Jay-Z with the songwriters and producers that he represents at the company he founded Bang The Drum, Paul... Read More →

Julie Enzer

Sr VP/GMDisney Music PublishingAs the Senior Vice President / General Manager of Disney Music Publishing, JULIE ENZER oversees the worldwide Music Publishing business of the Walt Disney Company. In this capacity, Julie is responsible for the management, protection, growth and licensing... Read More →

Robert Kaplan

Senior Manager, Sustainability, Walmart
As a Senior Manager of Sustainability for Walmart Stores Inc., Rob Kaplan drives product and supply chain innovation by integrating carbon elimination and business strategy. He manages the cross-functional initiative to eliminate 20 million metric tons of greenhouse gas from the supply... Read More →

Rob Kaplan

Sony/ATV Music PublishingROB KAPLAN is the SVP of Global Marketing at Sony/ATV music publishing, where he manages the company's relationships with advertisers, brands and consumer products manufacturers. Sony/ATV is among the world's largest music publishers controlling copyrights... Read More →

Katrina McMullan

MusicMattel IncA native Texan, KATRINA McMULLAN is currently Senior Counsel, Music and Entertainment for Mattel, Inc. in New York City and is responsible for the acquisition and negotiation of all music rights to be used in various Mattel, Fisher-Price, American Girl and Radica products... Read More →

Brian Mcnelis

SVP MusicLakeshore EntertainmentA veteran of the Entertainment Industry, BRIAN McNELIS' career has included film production, marketing, artist management, public relations, business development and consulting services for various recording artists, record labels and new media companies... Read More →

John Ray

Sr VP, Business & Legal AffairsEMI Music MarketingJOHN RAY has been a lawyer with Capitol Records and EMI since 1981. He is currently Senior Vice President for Legal & Business Affairs for EMI North America's Catalog and Label Services divisions, and he oversees legal and business... Read More →

Thursday March 17, 2011 2:00pm - 3:00pm CDT
Austin Convention Center, Room 17AB

Attendees (0)