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Tuesday, March 15 • 11:30am - 12:30pm
Secrets to Monetization

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The revolution in video distribution has opened doors to those seeking fame and fortune. Hollywood talent are going direct to fans, and the rising stars of digital have production values and audience numbers that rival big media. With the advent of new business models and a hybrid monetization approach that includes virtual currency video micropayments, gaming mechanics, interactive merchandising, brand integration and syndication to television, cable and the ancillaries, the economics of web celebrity is moving well beyond advertising CPM to a more sustainable way to fund production. Join us for this fascinating look at how video stars are leveraging their brands and making money in what promises to be a golden era of opportunity.
http://schedule.sxsw.com/events/event_IAP5779

Speaker
avatar for Martine Paris

Martine Paris

Head of Video Monetization PlatformElectronic ArtsMartine Paris is the Head of the Video Monetization Platform at PlaySpan, Editor of Content NOW and digital media events producer at the Commonwealth Club. She blogs and speaks extensively on the monetization of social, mobile, gaming... Read More →


Tuesday March 15, 2011 11:30am - 12:30pm CDT
Austin Convention Center, Ballroom E

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