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SCHED* SXSW 2011 has ended
Sunday, March 13 • 11:00am - 12:00pm
Socially Regulated: Social Media in Regulated Industries

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While many businesses and corporations have started to adopt social media as part of their marketing, communications, and other business practices, regulated industries - such as pharmaceuticals, financial services, and the automotive industry - often face challenges and restrictions that other industries do not need to consider, such as federal regulations and industry guidelines. This panel brings together an esteemed group of social media pioneers within regulated industries, who have not only transformed their organization's approach to social media, but also successfully planned and executed numerous social media programs, while adhering to their respective industry regulations and limitations. The session will cover: * A general overview of some regulated industry regulations/ limitations * Championing organizational change, with respect to digital communication * Developing internal policies/guidelines for social media * Working with internal legal/regulatory departments for reviews and/or approvals * Developing social media strategies within highly conservative corporate cultures
http://schedule.sxsw.com/events/event_IAP5789

Speaker
avatar for Shwen Gwee

Shwen Gwee

Chief Digital Officer | Chandler Chicco Companies | Chief Digital Officer at Chandler Chicco Companies. Founder of PharmFresh.TV, Social Health Startup Bootcamp, Social Health Summit (SXSH.org), and the Med 2.0 blog. Formerly: Edelman (VP, Digital Health), Vertex (Lead, Digital Strategy... Read More →
avatar for Shannon Paul

Shannon Paul

Social Media Mgr | Blue Cross Blue Shield of Michigan | From sports to finance to health care. Shannon currently manages the integration of social media strategy into several business processes at Blue Cross Blue Shield of Michigan. Past experience includes overseeing the social media... Read More →


Sunday March 13, 2011 11:00am - 12:00pm
Hyatt, Big Bend 208 Barton Springs Rd

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