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Sunday, March 13 • 11:00am - 12:00pm
Socially Regulated: Social Media in Regulated Industries

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While many businesses and corporations have started to adopt social media as part of their marketing, communications, and other business practices, regulated industries - such as pharmaceuticals, financial services, and the automotive industry - often face challenges and restrictions that other industries do not need to consider, such as federal regulations and industry guidelines. This panel brings together an esteemed group of social media pioneers within regulated industries, who have not only transformed their organization's approach to social media, but also successfully planned and executed numerous social media programs, while adhering to their respective industry regulations and limitations. The session will cover: * A general overview of some regulated industry regulations/ limitations * Championing organizational change, with respect to digital communication * Developing internal policies/guidelines for social media * Working with internal legal/regulatory departments for reviews and/or approvals * Developing social media strategies within highly conservative corporate cultures

avatar for Shwen Gwee

Shwen Gwee

Chief Digital OfficerChandler Chicco CompaniesChief Digital Officer at Chandler Chicco Companies. Founder of PharmFresh.TV, Social Health Startup Bootcamp, Social Health Summit (SXSH.org), and the Med 2.0 blog. Formerly: Edelman (VP, Digital Health), Vertex (Lead, Digital Strategy... Read More →
avatar for Shannon Paul

Shannon Paul

Social Media MgrBlue Cross Blue Shield of MichiganFrom sports to finance to health care. Shannon currently manages the integration of social media strategy into several business processes at Blue Cross Blue Shield of Michigan. Past experience includes overseeing the social media strategy... Read More →

Sunday March 13, 2011 11:00am - 12:00pm CDT
Hyatt, Big Bend

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