SCHED* SXSW 2011 has ended
Back To Schedule
Tuesday, March 15 • 3:30pm - 4:30pm
Rockin' the Check-in: Location Strategies for Musicians

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Emerging social media platforms offer musicians unprecedented opportunities to distribute music and engage fans, often circumventing the traditional models of label deals and radio airplay. Today, it is more about creating a community around your music and engaging your fan base than major label deals and platinum sales. For some artists, fan engagement has happened organically, as a result of the quality of their music, years of touring or their innovative sound. Certain bands have always had fans that followed them from city to city, meeting other fans, sharing music and stories. New social media tools, like the location-based social networks Gowalla and Foursquare, can be used as platforms for rewarding fans for desired behaviors. Currently, these platforms are in their infancy. Their focus is evolving toward event as well as location-based check-ins. Musicians can engage these services by encouraging fans to check-in at shows, offering rewards for multiple check-ins on a tour, providing a space for fans to aggregate photos and videos, and offering a way for fans to develop their own interactions, like organizing meet-ups and creating trips. Once fans are signed up with a location-based service, bands can offer merchandise discounts, meet and greet access, limited edition items and downloads or other incentives. The key is engaging passionate fans wherever they are in the world via mobile devices. Let them help by giving them the tools they need to spread the word.

avatar for Jonathan Carroll

Jonathan Carroll

MusicGowallaJonathan Carroll is the Music + Community Manager at Gowalla, where he helps build a service which inspires people to discover and share amazing experiences with their friends. He handles all things involving community, including events (like this very SXSW!), the Gowalla... Read More →
avatar for Cindy Royal

Cindy Royal

Assoc ProfessorTexas State UniversityCindy Royal is an associate professor in the School of Journalism and Mass Communication at Texas State University in San Marcos where she teaches Web design and online/digital/social media courses. She completed Ph.D. studies at The University... Read More →

Tuesday March 15, 2011 3:30pm - 4:30pm CDT
Hyatt, TX Ballroom 1

Attendees (0)