SCHED* SXSW 2011 has ended
Monday, March 14 • 11:00am - 12:00pm
TV + New Media = Formula for Success

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Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others. USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.


Steve Franks

USA Network

Andrew Hampp

Sr Branding CorrespondentBillboardAndrew Hampp is Billboard’s senior branding correspondent. Previously, he was a media reporter and L.A. Bureau chief at Advertising Age and has also contributed to Crain’s New York Business, The Columbus Dispatch and The Hollywood Reporter.

Dule Hill

USA Network

Michelle Van Jura

Intersect Communications for USA Network
avatar for Jennifer Kavanagh

Jennifer Kavanagh

SVP, DigitalOxygen MediaAs Senior Vice President of Digital, Jennifer Kavanagh is responsible for innovating and leading Oxygen’s digital initiatives on all existing and emerging platforms. Well versed in the online space for 15 years, Kavanagh joined Oxygen in 2006. Under her leadership... Read More →
avatar for Jesse Redniss

Jesse Redniss

Chief Strategy OfficerMass Relevance IncJesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. As Chief Strategy Officer at Mass Relevance, he develops... Read More →

Monday March 14, 2011 11:00am - 12:00pm
Hilton, Salon F-G 500 East 4th Street

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