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Monday, March 14 • 9:30am - 10:30am
Method Tweeting for Non Profits (and Other Players)

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When organizations use Twitter to promote themselves, it's largely about playing a role. The person tweeting is tasked to be on message as the voice of the organization while creating a unique and engaging personality to draw an audience in. At the theater, we gladly accept this fake-me-out, but in social media where do we draw the line between being the playwright and playing a character? Imagine, if you will, that Shakespeare was on Twitter. Would he tweet as his organizational-self, or as one of the many "voices" he created? Would the context of his 140 characters be different depending on "who" says it, even if the source is literally the same? And how could his underlying message consistently reflect the goals for tweeting in the first place? Welcome to the murky world of defining organizational identity with social media. During this (overly) dramatic session, we will pick the brains of people who live this challenge daily in the non-profit sector, and learn what the Bard's immortal words can teach us all about brand, messaging and creating a compelling voice on Twitter. Be not afraid of greatness - don't miss this panel! Quill optional.

avatar for Carie Lewis

Carie Lewis

Dir of Emerging MediaThe Humane Society of the United StatesAs Director of Emerging Media at The Humane Society of the United States, Carie is the lead social media strategist for the nation’s largest and most effective animal welfare organization.
avatar for Geoff Livingston

Geoff Livingston

Cited by the Washington Post for his blogging skills, Geoff’s new book, “Welcome to the Fifth Estate,” was released in May, 2011. His prior book, the award-winning “Now is Gone” was released in 2007 and was been cited by the Wall Street Journal as a valuable resource for... Read More →
avatar for Dan Michel

Dan Michel

Digital Mktg MgrFeeding AmericaDan Michel has been with Feeding America guiding there digital efforts since 1997 when he implemented the first web site redesign and soon taking over the role of webmaster. Currently, he is the Digital Marketing Manager overseeing digital projects and... Read More →
avatar for Eve Simon

Eve Simon

Creative DirBeaconfire ConsultingA lapsed Philosophy major with an MFA in theatrical lighting design and 16 years experience in web design, UX and creative management, Eve is either a quirky dinner party guest or a source of random knowledge. When not creating award winning designs... Read More →
avatar for Jennifer Windrum

Jennifer Windrum

FounderWTF? (Where's the Funding) for Lung CancerJennifer doesn't "do" status quo. She's combining that attitude and the power of social media to create CHANGE. In 2009, Jennifer launched a politically incorrect social media campaign called "WTF? (Where's the Funding) for Lung Cancer... Read More →

Monday March 14, 2011 9:30am - 10:30am CDT
Austin Convention Center, Room 9ABC

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