SCHED* SXSW 2011 has ended
Monday, March 14 • 9:30am - 10:30am
Neurons Sparking!: Design with the Brain in Mind!

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**Are you curious about the new brain game design industry? **Have you explored the options of including a neuroscientist on your team of interactive and immersive media designers? Today, interactive and immersive media design draws on contemporary neuroscience to leverage the best odds of playing "somatosensory," "memory," "dopamine reward” and “inhibitory control” systems in the human brain and extended nervous system. From animated narrative scripting to skill building brain games or “apps”, functional knowledge of the human brain gives the 21st media designer an edge in working across the spectrum of interactive and immersive game media. This session starts with two simple, critical questions: What does neuroscience and cognitive science hold for the future of interactive and immersive media design? How can media designers prepare now for a future where "brain smart" games will be the means by which we learn, play, invent and transform lives through interactive media? Join us and find out.

avatar for M A Greenstein

M A Greenstein

Founder/CEOThe George Greenstein Institute

Monday March 14, 2011 9:30am - 10:30am
Hilton, Salon D 500 East 4th Street

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