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Monday, March 14 • 3:30pm - 4:30pm
Social-Powered Ethics: Healthcare Faces a New Curve

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Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along. Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. Two social health advocates--a leading social health consultant and an executive from one of the nation's premier hospitals--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare. Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.


Matt Cyr

Dir of PatientChildren's Hospital BostonMatt Cyr is the Director of Patient and Family Communications at Children's Hospital Boston. In this role, he has helped develop one of the most comprehensive, coordinated and successful hospital social media programs in the country, including... Read More →
avatar for Carissa Caramanis O'Brien

Carissa Caramanis O'Brien

Social Media Cmty & Content DirAetnaSocial Media Community & Content Director @Aetna. Speaker, writer, Healthcare and EMS advocate, amateur foodie, ice cream fangirl. Passionate about putting Social Health to work for patients, providers and those who serve as the connection points... Read More →

Monday March 14, 2011 3:30pm - 4:30pm CDT
Hilton Garden Inn, Trinity

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