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Sunday, March 13 • 11:00am - 12:00pm
Hoax or Transmedia? The Ethics of Pervasive Fiction

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The classic ARG storytelling technique involves putting content into the real world and web as if the story were really happening. But the line between truth and fiction online is blurry -- and getting blurrier all the time -- so not everyone who finds your content will know it's not for real. One person's hoax is another's deeply immersive experience. And what one considers a killer practical joke can be a terrifying ordeal to somebody else. So how does a transmedia designer learn to strike the right balance between immersive and responsible?

avatar for Andrea Phillips

Andrea Phillips

Transmedia CreatorDeus Ex MachinatioAndrea Phillips is a transmedia writer and game designer. Her work includes a variety of educational and commercial projects, including Routes Game, Perplex City, The 2012 Experience for Sony Pictures, Cathy’s Key, and True Blood.

Sunday March 13, 2011 11:00am - 12:00pm CDT
Austin Convention Center, Room 12AB

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