SCHED* SXSW 2011

Do you really need a tribe? Or is it the latest gimmicky buzzword? When Seth Godin told me that leading a Tribe could be more valuable than money, I challenged him. Then I interviewed 200+ business and non-profit founders. I discovered that the successful ones took off because they had tribes. They may not have used the word "tribe" (they used words like "blog readers," "email subscribers" and "fans"), but a tribe IS what helped them take ideas and turn them into movements. So how do YOU build YOUR tribe? To answer that question, I'm going to invite founders who built strong, supportive tribes to join me on this panel. You and I will lead them in a discussion in which they'll teach how they did it.
http://schedule.sxsw.com/events/event_IAP5628