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Monday, March 14 • 3:30pm - 4:30pm
Status Update….or Status Upgrade?

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Has documentation of experience become more important than experience itself? Are we creating experiences for the purpose of impressing, bragging and other types of “douchebaggery”? Sharing our lives with our networks has become second nature. Our streams are our reputation. By being constantly connected, the human experience has shifted from just having experiences to focusing on documenting them. But how much of it is created or altered just to share? We’re all content creators. As our curiosity and interest in the lives of friends and strangers grows, we’re changing the way in which we prioritize and filter the content for our networks…or at least what we choose to publicly share. Companies have become increasingly interested in participating in the social web and finding ways to become intertwined in our digital homeostasis. They seek out ways to filter through the “noisy” environment and uncover new insights and ways to effectively create products, services and messaging that appeals to our digital tastes and desires. How is our desire to share impacting how we live? Which behaviors are driven by intent to share and which are just reported as they happened naturally? How do we tell the difference between “memories” and “content?” What do we filter and deem “cool” enough to share? What are the innovative companies doing to navigate this changing environment? Join in on the conversation!

avatar for Becky Johns

Becky Johns

Acct Exec, Agency PRCramer-KrasseltBecky Johns is a communicator, storyteller and photographer from Chicago. By day, she’s part of the Agency Public Relations team at Cramer-Krasselt (www.c-k.com), where she helps tell the story of the firm’s truly integrated approach to creatively... Read More →
avatar for Ben Smithee

Ben Smithee

Managing PartnerSpych Market AnalyticsCo-Founder and Managing Partner at Spych Market Analytics (www.spychresearch.com). Market Research and Strategic Marketing Consultant. Overall lover of life, hotel resident, frequenter of airports, travel addict, food and wine power-user, extreme... Read More →

Monday March 14, 2011 3:30pm - 4:30pm CDT
Hyatt, TX Ballroom 1

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