SCHED* SXSW 2011 has ended
Back To Schedule
Monday, March 14 • 3:30pm - 4:30pm
Behavior Design: Stop Being Neutral, Start Influencing Decisions

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Design traditionally focuses on creating products and services that recognize an existing behavior and work to support it. The next wave will be products and services that motivate and incentivize change. Design can help us be better at what we do and make us do better things. We are in the age of aware tech. People are receiving vast amounts of data about their own actions and patterns. We need to provide them with clever ways to act on that information. Moreover, companies and organizations are seeking out ways to influence customer choices and create social impact, but many designers are hesitant to pursue work that makes choices for people. Design has always had an influence, whether recognized or not. It’s time to start seeing that all design choices have an impact, and to start working towards changing the way we live for the better.


Leslie Chicoine

Adaptive Path

Nick Disabato

Interaction DesignerN/A
avatar for Nicholas J Disabato

Nicholas J Disabato

Interaction DesignerN/ANick wrote, designed, published, and shipped the book Cadence & Slang, http://cadence.cc. He covered its printing costs using a site called Kickstarter, which allows you to roll your own fundraising drive. As an interaction designer, the primary focus of his... Read More →
avatar for Brad Nunnally

Brad Nunnally

UX Solution ArchitectPerficient XD
avatar for Chris Risdon

Chris Risdon

Lead Experience DesignerAdaptive PathChris is a lead experience designer at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997. Over the past 14 years has applied a combination of IA, graphic, and interaction design to successful... Read More →

Monday March 14, 2011 3:30pm - 4:30pm CDT
Sheraton, Capitol A-D

Attendees (0)