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SCHED* SXSW 2011 has ended
Sunday, March 13 • 11:00am - 12:00pm
Fitness 2.0: Reverse Engineering Your Excuse Compiler

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It has been said that the health and fitness space is “riddled with good intentions”. We all know we should eat better, get more rest, and workout more – but there never seems to be a shortage of things that get in the way of us becoming as fit as we could be. We sign up at the gym – but stop going after a month or two because boredom has set in. We promise ourselves we will start running again – but work, family and other commitments seem to take up all our time. We convince ourselves we will “just do something” – but feel helpless at the critical moment because we don’t know what to do, or feel embarrassed to even start. But when it comes to health and fitness: people have good intentions. This panel is about how we can tap those good intentions using online tools in new and innovative ways, and convert them into real improvements in our personal fitness. The panel will explore the thought processes around fitness and reverse engineer why – despite good intentions – we don’t choose to workout as often as we would like to. We will take internal, environmental, societal, lifestyle and other factors into consideration. We will then discuss how social networking tools, geolocation and the real-time web can be used to help create more, better and personalized opportunities for people to choose to workout, do justice to their good intentions, and become fitter, happier people.
http://schedule.sxsw.com/events/event_IAP6951

Speaker
avatar for Jonas Caruana

Jonas Caruana

Co-founder | Training Mobs | I'm an Aussie based in Montreal and one of the Founders of Training Mobs: Awesome workouts near you. What's a Training Mob? A group of people who self-organise to get together to workout, often at short notice. Think flash mobs, for training. Ask me for... Read More →
avatar for Kristina Simmons

Kristina Simmons

Partner | Andreessen Horowitz | Partner at Andreessen Horowitz focused on accelerating the growth of our consumer portfolio. Tasked with growing, disrupting, and developing new and existing markets by advising on strategic initiatives for our portfolio such as brand, marketing, product... Read More →



Sunday March 13, 2011 11:00am - 12:00pm
Hilton Garden Inn, Trinity 500 North IH 35

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