SCHED* SXSW 2011 has ended
Saturday, March 12 • 12:30pm - 1:30pm
Why Can't Startups and Advertisers Play Nice?

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After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?

avatar for Jay Adelson

Jay Adelson

Center Electric
avatar for Gloria Lin

Gloria Lin

Head of Biz OpsFlipboardGloria herds cats and works with partners as head of biz ops and product management at Flipboard. Previously, she led the iPod+iPhone New Tech Group at Apple. Before that, she frolicked in the sunshine and studied Electrical Engineering at Stanford.
avatar for Charlie Taylor

Charlie Taylor

GM Digital MktgVolkswagenWith Volkswagen I'm responsible for setting out strategy, priorities and media for digital marketing. No surprise I'm biased for German Engineering. Prior to joining VeeDub, I spent the majority of my career on the digital agency side across General Motors... Read More →
avatar for Kaitlyn Trigger

Kaitlyn Trigger

Sr StrategistAKQAI'm a brand and user experience strategist who has crafted digital stories and systems for brands like Nike, Visa, Target, Kraft, and McDonald's. In my current role at AKQA, I lead strategy for the Target account and evangelize new media & tech within the advertising... Read More →

Saturday March 12, 2011 12:30pm - 1:30pm
Hilton, Salon C 500 East 4th Street

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