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SCHED* SXSW 2011 has ended
Saturday, March 12 • 3:30pm - 4:30pm
All Grown-up: Brand Mascots in the Digital Age

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Why doesn't Toucan Sam Twitter? Where's the Pillsburry Doughboy to poke on my mobile phone? And which one of the Snuggle Bear Facebook pages is real? Join us for a pow-wow on how you take your brand characters out of the 1980's TV commercials and place them in the social and interactive world. There's no napping when your characters are in the digital age. We'll talk about preparing your characters personality, environment and lingo for the demands of the "always-on" consumer. And what about the character's of tomorrow? We'll look at concept to completion, how a brand creates and introduces a new cast of characters ready for today's digital stage and beyond. Similar to my grandmother who doesn't understand these "crazy kids and their internets", mascots need to take up residence in the digital world, make some friends, and tweet about their day.
http://schedule.sxsw.com/events/event_IAP6033

Speaker
avatar for Derek Fridman

Derek Fridman

Creative DirSapientNitroDerek is a Creative Director specializing in the conception and execution of cross-channel experiences for web, mobile, tablet, in-venue and print. Recent work includes award winning touch-screen digital vending and mobile entertainment applications for The... Read More →
avatar for Emily Reid

Emily Reid

Account DirIQEmily (Reid) Fridman is an Account Director with a background in integrated campaign work, digital media, and emerging technologies. Brands include Coca-Cola, Central Garden & Pet, Carters & Oshkosh B’Gosh, and Sprint. Recently, Emily has focused on shopper marketing... Read More →



Saturday March 12, 2011 3:30pm - 4:30pm
Hilton, Salon E 500 East 4th Street

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