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Sunday, March 13 • 11:00am - 12:00pm
Congratulations! Your Brand Is About to Become Obsolete

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Blockbuster had it all figured out. Kodak was America’s favorite company. Tower Records was the place to be. Cunard was the fastest way to travel. Alas, no more. Each of these companies were blindsided by innovation. In the blink of an eye, their entire reason for being disappeared into thin air. Every day companies new and old, small and large, start down the path to obsolescence. Some have no idea that they are in trouble, others are fully aware and are begging for help. It’s a challenge that can only be addressed by changing culture and behavior, and by a mix of traditional and digital thinking. 1)Identify the opportunity (brand, consumer, behavior, competition) 2)Convince the right people that they have a problem (get thee to the CEO) 3)Build things for consumers and internal audiences (useful things) This session will train people to think differently about how they approach problems, to look at fixing the big picture instead of tactical problems, and to see the opportunity in change.

avatar for William Charnock

William Charnock

Chief Strategy OfficerR/GAWilliam Charnock, Chief Strategy Officer The role of Chief Strategy Officer at R/GA unites William’s unique combination of strategic thinking, business innovation and ability to deliver global creativity. With a background that bridges both traditional... Read More →
avatar for Andrea Ring

Andrea Ring

Managing Dir PlanningR/GAAndrea is the Managing Director of the Planning Group at R/GA, where for the past five years she’s helped brands such as Ameriprise, Nike, HBO, and Johnson & Johnson figure out how to behave in the digital space, to rethink their category and business models... Read More →

Sunday March 13, 2011 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom F

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