Loading…
SCHED* SXSW 2011 has ended
Back To Schedule
Saturday, March 12 • 12:30pm - 1:30pm
The Crisis of Trust in a Social Age: Issues and Opportunity

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Culture is becoming ever more social as social media continues to explode. There’s been a casualty however. How much we trust other peoples’ opinions has massively dropped. We’ll examine the reasons it’s happened, dissect dimensions of trust and posit a way brands can be strategic and focused in how they earn back what’s been lost in this social age. This session is sponsored by SapientNitro.
http://schedule.sxsw.com/events/event_IAP000420

Speaker
avatar for Guy Gould-Davies

Guy Gould-Davies

Dir of Mktg & Digital StrategySapientNitroGuy is a Director of Marketing and Digital Strategy at SapientNitro with dual expertise. His right brain talent is consumer psychology – understanding mechanisms of meaning and value that underlie what and why people buy. His left brain... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm CST
Hyatt, TX Ballroom 2-4

Attendees (0)