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Saturday, March 12 • 12:30pm - 1:30pm
The Crisis of Trust in a Social Age: Issues and Opportunity

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Culture is becoming ever more social as social media continues to explode. There’s been a casualty however. How much we trust other peoples’ opinions has massively dropped. We’ll examine the reasons it’s happened, dissect dimensions of trust and posit a way brands can be strategic and focused in how they earn back what’s been lost in this social age. This session is sponsored by SapientNitro.

avatar for Guy Gould-Davies

Guy Gould-Davies

Dir of Mktg & Digital StrategySapientNitroGuy is a Director of Marketing and Digital Strategy at SapientNitro with dual expertise. His right brain talent is consumer psychology – understanding mechanisms of meaning and value that underlie what and why people buy. His left brain... Read More →

Saturday March 12, 2011 12:30pm - 1:30pm CST
Hyatt, TX Ballroom 2-4

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