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Tuesday, March 15 • 3:30pm - 4:30pm
Iterate or Die: How Media Businesses Must Adapt

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In the past 15 years, the media and technology worlds have practically switched places. Tech companies have gone from needing to be 50,000+ employee behemoths to being teams of two guys that can ship products 1 million people love and that can change the world. All-powerful news organizations that used to support globe-trotting foreign correspondents reporting on human rights are now teams of 8-10 bloggers who must be glued to their computer screens at all times for a whiff or tweet of breaking news. Companies that leverage the content their users create like Facebook, Quora, Instagram and Twitter are getting better and better every year, while thinning profit margins are undermining the ability of paid media professionals to produce quality work. How should for-profit media companies evolve in an era when the audience has taken over the controls? What are the business models that media companies are using today and how are they changing? Which approach will you take?
http://schedule.sxsw.com/events/event_IAP000653

Speaker
KC

Kim-Mai Cutler

Lead WriterInside Network


Tuesday March 15, 2011 3:30pm - 4:30pm CDT
Sheraton, Creekside

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