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Saturday, March 12 • 11:00am - 12:00pm
Community Engagement Strategies: Rational Debate or Herding Cats?

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The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites. Or at least that's what was supposed to happen. Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values? On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value? This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.

avatar for Drew Curtis

Drew Curtis

Founder/CEOFark IncAs the proprietor and editor-in-chief of Fark.com, Drew Curtis is in a very unique position where digital media is concerned. For the past 12 years, he has watched as media evolved from an industry who eschewed and dismissed the digital realm to an industry very... Read More →

Erik Martin

Community MgrReddit
avatar for Tucker Max

Tucker Max

Writertuckermax.comTucker Max's first book, I HOPE THEY SERVE BEER IN HELL, is a #1 NY Times Best Seller and has spent over 150 weeks on that list over five calendar years. There are currently over 1.5 million copies sold. Max co-wrote and produced the movie based on his book, also... Read More →
avatar for Kelly McBride

Kelly McBride

Sr FacultyThe Poynter InstituteKelly McBride is a writer, journalist and consultant. She's spent the last decade at The Poynter Institute examining how journalism is morphing from a profession for a few into the calling of many.

Saturday March 12, 2011 11:00am - 12:00pm CST
Sheraton, Capitol E-H

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