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Friday, March 11 • 5:00pm - 6:00pm
Shine Light On Others To Build Your Brand

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The real-time web is quickly becoming a reality that allows your developing online social graph to be recorded into a stream of social activity. These increasingly popular lifestreams show the shifts around the social connections, the ways in which they’re made and the content discovered within each interaction, a unique indicator of the changing ways that consumers are also interacting with brands. Inside this stream of activities is a movement that is starting to take hold beyond just a re-tweet. More and more people are leveraging their social and corporate networks to create change whether in their community or across the globe. Social media and our blogs allow us to help rally our networks around a cause. Shining a light on others - without expecting anything in return - is the surest way to grow, strengthen, and promote your very own brand. This panel will address why it is important for brands and individuals to join the pay it forward movement. We’ll give you real examples and ideas on how you can leverage your social capital to rise above the noise, affect change, and get more enjoyment from your social networks.
http://schedule.sxsw.com/events/event_IAP7384

Speaker
avatar for Robyn Cobb

Robyn Cobb

VP, Digital InfluenceOgilvy PRRobyn Cobb, a communication visionary with more than 15 years experience, is a proven leader in personal and professional branding, marketing strategy and the visioneering of creative marketing strategies and word of mouth programs that deliver immediate... Read More →
avatar for Jenny DeVaughn

Jenny DeVaughn

Dir, Social StrategyBernard HODES GroupFrom Twitter: Pay-It-Forward Social Media and Digital Enthusiast, Relationship Builder, HR and MarCom Brand Ambassador, Entrepreneur, Recruiter, Mobile Geek + a NASCAR Fan! You may call or text Jenny directly at 678.595.9777.


Friday March 11, 2011 5:00pm - 6:00pm CST
Marriott Courtyard, Rio Grande B

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