SCHED* SXSW 2011 has ended
Sunday, March 13 • 11:00am - 12:00pm
Building Fences in the Sky: Geo-Fencing Has Arrived

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Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jogging through Central Park, taking a break, and receiving a text from The North Face about a trail nearby that you’ve never taken but sounds great. These scenarios aren’t set in the future, but happening today, and are made possible through geo-fencing, the location-based technology pioneered by Placecast. Through geo-fencing, Placecast creates virtual fences around physical locations – stores, entertainment venues, parks, apartment buildings – literally anywhere on Earth. The technology is described here by the NYTimes http://www.vscconsulting.com/placecast/article/8567 and here in the WSJ: http://www.vscconsulting.com/placecast/article/9142 This session will provide data-backed information and dispel myths around location-based services (LBS). The audience will learn: 1) How to go about starting a location-based program utilizing geo-fence technology 2) Challenges and best practices in LBS 3) How geo-fences are being used today, including case studies from major brands such as The North Face, American Eagle Outfitters, SONIC 4) How privacy/security issues are handled Location-based services can offer information, discounts, alerts, and more – all making our lives easier, and bringing the messages we want directly to mobile phones via SMS. The possibilities for geo-fencing are immense, and we’ve only begun to tap into them.

avatar for Alistair Goodman

Alistair Goodman

CEO | Placecast | Alistair Goodman brings to Placecast over 20 years of experience working in marketing and product development efforts for media and technology companies. At Placecast, he leads a team of mobile, technology and marketing experts who have created the most scalable... Read More →

Sunday March 13, 2011 11:00am - 12:00pm
Hilton, Salon F-G 500 East 4th Street

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