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Sunday, March 13 • 11:00am - 12:00pm
Building Fences in the Sky: Geo-Fencing Has Arrived

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Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jogging through Central Park, taking a break, and receiving a text from The North Face about a trail nearby that you’ve never taken but sounds great. These scenarios aren’t set in the future, but happening today, and are made possible through geo-fencing, the location-based technology pioneered by Placecast. Through geo-fencing, Placecast creates virtual fences around physical locations – stores, entertainment venues, parks, apartment buildings – literally anywhere on Earth. The technology is described here by the NYTimes http://www.vscconsulting.com/placecast/article/8567 and here in the WSJ: http://www.vscconsulting.com/placecast/article/9142 This session will provide data-backed information and dispel myths around location-based services (LBS). The audience will learn: 1) How to go about starting a location-based program utilizing geo-fence technology 2) Challenges and best practices in LBS 3) How geo-fences are being used today, including case studies from major brands such as The North Face, American Eagle Outfitters, SONIC 4) How privacy/security issues are handled Location-based services can offer information, discounts, alerts, and more – all making our lives easier, and bringing the messages we want directly to mobile phones via SMS. The possibilities for geo-fencing are immense, and we’ve only begun to tap into them.

avatar for Alistair Goodman

Alistair Goodman

CEOPlacecastAlistair Goodman brings to Placecast over 20 years of experience working in marketing and product development efforts for media and technology companies. At Placecast, he leads a team of mobile, technology and marketing experts who have created the most scalable, proven... Read More →

Sunday March 13, 2011 11:00am - 12:00pm
Hilton, Salon F-G 500 East 4th Street

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