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Friday, March 11 • 3:30pm - 4:30pm
Social Games: Manipulating Your Brain Chemistry, For Good

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Generally speaking, there's an assumption that casual games are a waste of time. What can playing a "meaningless" Facebook game for a few minutes really accomplish, anyways? Do I really need to "rescue" another "sheep"? Another point of view is that they're a little bit sinister, manipulating you into emptying your wallet, or giving up personal information. But perhaps both positions are missing the point. This new genre we call "Casual Social Games" represents a fascinating opportunity to better understand our own behavior, and to direct it, intentionally, for our own benefit, and for the greater good of society.


Jason Brown

VP, Player InsightsZyngaJason Brown is Vice President, Marketing & Player Insights at Zynga. His teams' work is to understand players well enough to deliver the most fun and social game experience. Before Zynga, Jason drove customer focus at eBay, as VP of Consumer Loyalty (North... Read More →
avatar for Michael Fergusson

Michael Fergusson

CEOAyogo Games IncMichael is the Chief Executive Officer and founder of Ayogo Games Inc., and is dedicated to the idea that playing is one of the most productive things we can do. He’s been an entrepreneur and innovator on the Web for over 15 years, and the games he has developed... Read More →
avatar for Brenda Gershkovitch

Brenda Gershkovitch

CEOSilicon Sisters Interactive IncBrenda Bailey Gershkovitch was previously the C.O.O. of Deep Fried Entertainment, a PSP, DS and Wii development studio in Yaletown, Vancouver. As C.O.O. of Deep Fried, Brenda oversaw all operations of the studio and brought five console games to market... Read More →
avatar for Adam Penenberg

Adam Penenberg


Margaret Wallace


Friday March 11, 2011 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom B

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