SCHED* SXSW 2011 has ended
Wednesday, March 16 • 3:30pm - 4:30pm
Socially Awkward: The Art of Social Media Transparency

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The transparent nature of social media allows fans to get to know their favorite artists in ways that are unprecedented in music. While some artists have embraced tools like Twitter to build personal relationships with fans, others are reluctant. How do you get artists to kick their shyness and begin turning casual listeners into fully invested, lifelong fans?


Jon Crawford

avatar for Jason Feinberg

Jason Feinberg

VP, Digital StrategyEpitaph RecordsJason Feinberg has been involved in the business of music technology for almost 15 years, founding On Target Media, writing for the PBS MediaShift blog, teaching at Berklee College of Music and working in digital strategy for the Concord Music Groupas... Read More →

Doug Lefrak

Owner/MgrFeisty Management LLCDoug Lefrak is founder of Feisty Management a boutique artist management firm now based in New York, NY. Clients include Motion City Soundtrack, P.O.S., Empires, Ben Weaver, and Doomtree Records. Previously, he was a partner in the independent record... Read More →
avatar for Greg Patterson

Greg Patterson

Creative Dir/CCOground(ctrl)GREG PATTERSON is co-founder & Creative Director at ground(ctrl), an artist-fan engagement company with music at the core. Greg and the team at ground(ctrl) leverage a proprietary technology platform combined with a true love of music to provide fans a... Read More →
avatar for Shannon Schlappi

Shannon Schlappi

FounderLocker Partner LLC

Wednesday March 16, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 11AB 500 E Cesar Chavez St

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