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Saturday, March 12 • 5:00pm - 6:00pm
The Great Paywall Experiment: Evolving Digital Subscription Models

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New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions. All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution. Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going? Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.


Daniel Bernard

The Wall Street Journal
avatar for Donald Chesnut

Donald Chesnut

Chief Experience OfficerSapientNitroDonald is SapientNitro’s Chief Experience officer, the global lead for SapientNitro’s Experience Design practice, and a member of SapientNitro's Global Leadership Team.
avatar for Heather Hollis

Heather Hollis

Sr Creative DirElectronic Arts

Daniel Mandell

Dir, Digital MediaWenner Media

Saturday March 12, 2011 5:00pm - 6:00pm CST
Sheraton, Capitol A-D

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