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Sunday, March 13 • 11:00am - 12:00pm
The Science of Influence

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Influential people, from journalists and entrepreneurs to investors and developers are idea-generators shaping the ideas we drool over and discuss et infinitum. But who are these people leading the charge? How did they come to be, and rise above the rest to gather a following? Sites like Twitter and Facebook are now testing grounds for quantifying the world’s leaders. But do we understand what influence means and what variables are really at play? We all know that a follower count means nothing, but what does a RT mean? Or better yet, what does an @reply by Scoble mean vs. one from Arrington? Beneath the surface is where the science gets really interesting. In this panel you’ll hear from the experts who are distilling influence down to it’s basic components. They’ll explain tips for increasing influence, which variables really matter and the types of influence they are discovering across the web.

avatar for Marshall Kirkpatrick

Marshall Kirkpatrick

CEOLittle BirdMarshall Kirkpatrick (@marshallk) is the CEO of Little Bird, a company that helps your brand engage in the right conversations with the people who matter most. Previously, he was Co-Editor at ReadWriteWeb, the first hired writer at TechCrunch and a consultant to companies... Read More →
avatar for Ramya Krishnamurthy

Ramya Krishnamurthy

Dir Research EngineeringKloutRamya Krishnamurthy is Director of Research Engineering at Klout. At Klout, Ms. Krishnamurthy brings to bear her extensive background of Machine Learning, Natural Language Processing, and Statistical Analysis to detect complex patterns in human interactions... Read More →
avatar for Michael Wu

Michael Wu

Principal Scientist of AnalyticsLithium TechnologiesMichael Wu is the Principal Scientist of Analytics at Lithium Technologies Inc. Michael received his Ph.D. from UC Berkeley’s Biophysics graduate program. His graduate research focuses on modeling the human brain, specifically... Read More →
avatar for Dan Zarrella

Dan Zarrella

Social Media Scientist

Sunday March 13, 2011 11:00am - 12:00pm CDT
Hyatt, TX Ballroom 2-4

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