SCHED* SXSW 2011 has ended
Friday, March 11 • 3:30pm - 4:30pm
The Steroid Culture of Social Media: You Use?

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Ever think about taking shortcuts to boost your numbers? You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you "important" to all those other social media influencers. I know you have. You know you have. But did you use those performance enhancing social media techniques? Humans are naturally drawn to shortcuts. Even when they are already successful. Take Barry Bonds. Not the Barry Bonds you remember with the bulging muscles in San Francisco. The younger, leaner version. The one who was with the Pirates and on his way to the Hall of Fame. Each day he worked hard on the fundamentals of the game. Then, boom, he was on steroids, a caricature of himself and a tarnished legacy. Why? The numbers competition. We all know the equivalent of a Barry Bonds in social media. Someone who is enhancing their performance the wrong way. Maybe it started with a simple list buy of Twitter followers. But then suddenly they were researching blackhat SEO techniques for a temporary boost in traffic. Then one day they wake up in a cold sweat after an all night Astroturfing session. It's time to get help! Join us for a frank discussion on how the steroid culture has infected the social media realm. We will discuss the signs of a social media steroid user, how it hurts us all and a 12-step program to rehab those that have already fallen down the hole.

avatar for Laura Beck

Laura Beck

Founding EditorVegansaurus.comFat redhead usually wearing an outfit featuring some type of woodland creature.
avatar for Kyle Flaherty

Kyle Flaherty

Dir of MktgBreakingPoint
avatar for Troy Nalls

Troy Nalls

Brand ChefMore Cabbage
avatar for Tim Walker

Tim Walker

BreakingPoint SystemsTim Walker is a writer, marketer, and speaker with a professional background that includes work as a journalist, blogger, business analyst, historical researcher, and social media practitioner. After spending 10 years with the business information publisher Hoover's... Read More →

Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

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