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SCHED* SXSW 2011 has ended
Saturday, March 12 • 12:30pm - 1:30pm
Latino Link: Marketing to Spanish-Speakers Using Digital Platforms

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Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.
http://schedule.sxsw.com/events/event_IAP7270

Speaker
avatar for Ana Grace

Ana Grace

Global Team Site MgrBest BuyAna Grace, Global Team Site Manager for Best Buy, oversees several Best Buy websites include the Spanish ecommerce website. Ana joined Best Buy in 2006 where she served as manager of online transactions. She launched the Spanish website in 2007 and has... Read More →
avatar for Joe Kutchera

Joe Kutchera

Dir of Digital SvcsAcentoJoe Kutchera is the author of Latino Link: Building brands online with Hispanic communities and content and the director of digital services at Acento, a full-service Hispanic communications company. Joe has been featured as a thought-leader on Advertising... Read More →



Saturday March 12, 2011 12:30pm - 1:30pm
Hilton Garden Inn, Trinity 500 North IH 35

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