SCHED* SXSW 2011 has ended
Saturday, March 12 • 12:30pm - 1:30pm
Brand Journalism: The Rise of Non-Fiction Advertising

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Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well. In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.


Brian Clark

CEOCopyblogger Media LLC
avatar for David Eastman

David Eastman

CEO, North America & Worldwide Dir of DigitalJWTDavid Eastman is CEO of JWT North America. He is responsible for the overall management and strategic direction of the North American network with a particular focus on the JWT head office, New York. David is also Worldwide Digital Director... Read More →
avatar for Bob Garfield

Bob Garfield

Bob Garfield LLCBob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His... Read More →
avatar for Kyle Monson

Kyle Monson

Content Strategy DirectorJWTKyle arrived at JWT in September 2009 by way of the publishing industry, having worked most recently as a Senior Editor at PC Magazine. While at PC Mag, Kyle oversaw the editorial production of PCMag.com, founded successful blogs, hosted popular podcasts... Read More →

Shiv Singh

SVP, Brand & Mktg TransformationVisa

Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

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