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Friday, March 11 • 3:30pm - 4:30pm
App, Shmapp, Tell Me What Works Across Platforms!

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The mobile market is flooded with fun, useful and engaging applications. These apps are becoming increasingly important to a company’s success but many companies are simply recreating their product for mobile without giving adequate consideration to the differences in mobile and Web based usage patterns. Additionally, specific benefits that the Apple and Android platforms offer are commonly not fully leveraged. During this session, Aaron Forth, vice president of product for Mint.com and director of Intuit Personal Finance Group, will discuss how companies can analyze customer usage patterns to develop the best possible mobile application and mold the app to harness the advantages of each platform.

avatar for Aaron Forth

Aaron Forth

VP of ProdMint.com/IntuitAaron brings more than 10 years of product development and product management experience to the Intuit Personal Finance Group. He was one of the foundational employees at Mint.com, serving as the company’s vice president of product. Prior to joining Mint.com... Read More →

Friday March 11, 2011 3:30pm - 4:30pm CST
Hilton, Salon H

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