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Friday, March 11 • 2:00pm - 3:00pm
Help Save SXSW from Marketer Douchebaggery

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Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..." We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We're aiming to land on solutions - this isn't meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn't a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.

avatar for Ryan Daume

Ryan Daume

MgrRevision3Ryan Daume is a longtime member of the online media industry and attendee of the last 4 years of SXSW. As a native Texan with time spent in both Silicon Valley and Silicon Alley, Ryan is a lover of all things Austin, all things internet and all things music.
avatar for Zeb Dropkin

Zeb Dropkin

Creative StrategistirisCreative strategy at iris worldwide. Focused on emerging tech and platforms, mobile, and social. One foot firmly in the marketing realm with another in the NY Tech and startup world. Interested in solving consumer problems with a balance of tech, creative, and... Read More →
avatar for Ben Essen

Ben Essen

Head of PlanningirisBen heads up the Planning & Strategy team at London-based creative innovation network, iris. He works with clients including Philips and MINI at the intersection of culture, technology and communications. With a background in philosophy, Ben has an interest in... Read More →
avatar for Emily Gannett

Emily Gannett

Co-FounderIRL ProductionsEmily Gannett is co-founder of IRL Productions a cross-platform event and promotion agency based in New York. Prior to IRL, Emily co-founded KlickableTV, an interactive online video platform where she held the position of chief business development officer... Read More →
avatar for Emily Hickey

Emily Hickey

CMOHashableI build products, communities and the odd revenue on the internet. Currently CMO at Hashable. Previously VP Products at HotJobs.com, COO at PhotoShelter, Assistant Executive Director at WildAid, and guitar/vocals for The Custom Kitchens. UNC undergrad; Stanford overgrad... Read More →
avatar for Nihal Mehta

Nihal Mehta

CEOlocalresponseNihal Mehta is a Founding General Partner at ENIAC Ventures. He has over 13 years experience in innovating marketing technologies through founding five startups to date.

Friday March 11, 2011 2:00pm - 3:00pm CST
Austin Convention Center, Ballroom F

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