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SCHED* SXSW 2011 has ended
Sunday, March 13 • 12:30pm - 1:30pm
Big in Japan: Outreaching to a Unique Market

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Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's ""Galapo-phones"" commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part. With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation. This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.
http://schedule.sxsw.com/events/event_IAP6811

Speaker
RE

Rocky Eda

Head of CEO's OfficeDigital Garage
avatar for Ryan Holmes

Ryan Holmes

CEOHootSuiteHootSuite CEO Ryan Holmes’ entrepreneurial endeavors include successes in a variety of industries from founding a pizza restaurant chain to building the top online paintball equipment supplier in Canada before founding Invoke, the agency that created the popular social... Read More →
AK

Akinori Koto

CGM Marketing
avatar for Robert Laing

Robert Laing

CEOmyGengoRobert Laing is the CEO and co-founder of myGengo, a Tokyo-based startup that offers an API and platform for human translation at scale.
avatar for Steve Mock

Steve Mock

GMMangahigh.comSteve Mock is a Silicon Valley veteran who has been founder or management team of five start ups in software, internet, mobile, and online gaming industries. Currently, he is General Manager of Mangahigh.com, an online gaming web site for math. Previously, he was Founder... Read More →
avatar for Marcus Nelson

Marcus Nelson

Dir Social MediaSalesforce.comA recovering entrepreneur, adviser to startups, and Director of Social Media for salesforce.com. My many hats include social media engagement, company spokesperson, strategist, and blogger. In my spare time, I rummage through Radian6 charts, massages... Read More →
avatar for Fumi Yamazaki

Fumi Yamazaki

BloggerN/AFumi Yamazaki is a Japanese blogger. She formerly worked for NTT (Nippon Telegraph and Telephone, the largest telecom in Japan), Internet marketing research company Interscope, and Digital Garage where she was involved in VC investment, incubation of startups and hosting... Read More →


Sunday March 13, 2011 12:30pm - 1:30pm
Hilton, Salon D 500 East 4th Street

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