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SCHED* SXSW 2011 has ended
Sunday, March 13 • 5:00pm - 6:00pm
The Art of Immersion: Tron

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In July 2009, after a 27-year-hiatus, the story of Tron began anew when Flynn's Arcade reopened at Comic-Con. The Flynn Lives alternate reality game, created by 42 Entertainment, was the beginning of an elaborate lead-in to 2010's Tron: Legacy, a live-action 3-D movie with unprecedented digital effects. As the original Tron, released in 1982, became a cult classic, Disney struggled for years to devise a followup. When they finally came up with the right story, they decided to tell it not just on the movie screen but through a variety of media experiences, including video games and the ARG. The goal was to recreate Tron as an immersive world for fans to explore as deeply as they like. Long championed by 42 Entertainment and by producer Sean Bailey at LivePlanet (his partnership with Matt Damon and Ben Affleck), this ambitious new form of storytelling has now been embraced by Disney and by a new generation of Tron fans. But how does it really work? At this panel the key players involved will explain their ambitions, their motivations, the lessons they've learned, and the difficulties they've confronted as they pioneer a new form of narrative for the 21st century.
http://schedule.sxsw.com/events/event_IAP6748

Speaker
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Sean Bailey

Pres of Production, Motion Pictures | Walt Disney Motion Pictures
avatar for Susan Bonds

Susan Bonds

CEO, Pres | 42 Entertainment | Susan Bonds is President and CEO of 42 Entertainment, the leading innovator of alternative reality games (ARGs) and creator of Flynn Lives for TRON Legacy. She has produced groundbreaking multi-platform entertainment, such as Why So Serious? for Warner... Read More →
avatar for Adam Horowitz

Adam Horowitz

Kitsis/Horowitz | Adam Horowitz & Edward Kitsis wrote the screenplay for TRON: LEGACY. They also are Emmy nominated and Writers Guild Award winning Executive Producers/writers of the ABC television series LOST. Prior to joining LOST in its first season, they wrote and produced such... Read More →
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Edward Kitsis

Kitsis/Horowitz | Edward Kitsis & Adam Horowitz wrote the screenplay for TRON: LEGACY. They also are Emmy nominated and Writers Guild Award winning Executive Producers/writers of the ABC television series LOST. Prior to joining LOST in its first season, they wrote and produced such... Read More →
avatar for Douglas McIntyre

Douglas McIntyre

Dir, Show Dev | Disneyland Resort | Doug McIntyre is the Director of Entertainment Show Development and Production for Creative Entertainment, located at the Disneyland Resort. In this role, Doug leads a diverse staff of more than seventy artistic and production professionals... Read More →
avatar for Frank Rose

Frank Rose

Correspondent | Wired | Frank Rose is the author of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. He speaks frequently about the impact of technology on entertainment, advertising, and society, which he covered... Read More →


Sunday March 13, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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