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Monday, March 14 • 12:30pm - 1:30pm
Gamification in Action

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Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before. Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization. Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.

avatar for Christopher Cunningham

Christopher Cunningham

BeMobileChristopher Cunningham is an entrepreneur, hacker, writer and veteran technologist who has spent over a decade helping early-stage startups bring innovative mobile and web products to market. He co-authored Gamification in Action (O'Reilly, 2011) with Gabe Zichermann to provide... Read More →
avatar for Nadya Direkova

Nadya Direkova

Senior UX Designer, Game MechanicGoogle IncUX designer and game designer. Currently developing new products at Google X. In the past, a designer for local & social at Google Hotpot and Google Universal Search.

Monday March 14, 2011 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom G

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