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Friday, March 11 • 2:00pm - 3:00pm
Writing Workshop with @BettyDraper: Saying It Short

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In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
http://schedule.sxsw.com/events/event_IAP7579

Speaker
avatar for Helen Klein Ross

Helen Klein Ross

FounderBrand Fiction FactoryHelen spent 20+ years as a writer/creative director at top ad agencies like FCB, TBWAChiatDay and Ogilvy. She’s been playing in the social media sandbox since 2007 when she created AdBroad, an award-winning blog with over 11,000 followers from the advertising... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Sheraton, Creekside 701 East 11th St

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